Marketing for Small Business Owners

What Challenges Do You Face?

Small business owners, independent professionals and entrepreneurs are talented people. You work long hours, handle all the details of the business and love working with new clients. But is marketing one of your many talents?

• Can you identify your ideal client and know how to reach them?
• Is your brand unique and does it clearly project the image of who you really are?
• Do your marketing activities come up short, leaving you with the feeling that marketing is just an expense, not an investment?
• Are you confused as to how to take advantage of online marketing to effectively promote your business and gain new clients?
• Have you been promised the world by companies who claim to get you first page position on Google and hundreds of quality leads, only to realize that they over promise and under deliver?

Honestly, you are not alone! If you are spending a lot of money and time marketing your business and are unhappy with your results, let me help. You may just need some simple adjustments to your current activities or you might need to rethink your entire marketing plan.

What about Social Media Marketing?

Using social media to market your business is an opportunity that needs to be considered for all small businesses, regardless of whether you are local, provide a service to businesses or to consumers. Social Media are tools that encourage community building and conversations that can help you develop relationships that could turn into business over time.

Social media itself is NOT marketing. Social media, like your website or blog, is a means to an end, not the end itself. These tools help you build visibility and credibility for you and your business, making it easy for you to demonstrate your expertise.

• You still need a marketing plan to determine your strategy
• You still need to define and execute the right tactics to attract your ideal client and interact with them so they want to do business with you
• You still need to develop a compelling message, your differentiation and understand who you want to work with.

Social media is one of the new media channels that you can use to communicate to your target market and gain visibility for your business. It is very popular right now because it:

• Levels the playing field for small businesses
• Allows you to reach your ideal client more easily 24 hours a day
• Is cost effective.

But it shouldn’t be done in a vacuum. It needs to be part of an integrated marketing plan that includes traditional marketing tactics that compliment the social media activities. And even if you think social media marketing is not for you, having a social media strategy will help you get found on the Internet by your ideal client because search engines love social media and your Web site will be found more easily by those looking for what you offer.

Masterful Marketing®

Discover how you can develop effective marketing strategies that will help you grow your business quickly and cost-effectively. People want to do business with those they like and trust, and a marketing plan that includes traditional and social media marketing enables you to build trust and relationships, establish your expert reputation and attract your ideal client.

Small businesses need a simple, step-by-step marketing plan that guides you through the year without you feeling overwhelmed. Masterful Marketing® products and services are designed specifically for the small business owner or independent professional who wants to invest in the success of their business for the long term but doesn’t have the time for complexity. We can help you change the way you view your business so you can promote your services to achieve your business and marketing goals.

Masterful Marketing® coaching and mentoring services provide:

• Feedback on your current marketing activities and materials
• Advice on what marketing activities will work for you
• Help defining your unique benefit and core message to your ideal client
• Resources to help you develop your personal brand and quality materials you need to promote your expertise

Get Connected, Get Found™

Get Connected, Get Found™ is a tele-clinic or workshop that helps you jump start your social media marketing activities. Covering the major social media forces, Google, LinkedIn, Facebook and Twitter, we focus on how to use these tools for marketing purposes. These sessions can be scheduled on demand for your group or organization.

Contact me to discuss which program is right for your business.