Marketing Expert, Coach & Consultant

My mission is to help small business owners, entrepreneurs and independent professionals achieve success by learning, incorporating and executing marketing strategies and programs that take their business from mediocre to marvelous.

My strengths

• I have a thirst for learning and knowledge and don’t mind spending time learning what’s new in marketing to help you get where you need to go in a much shorter period of time.
• I pride myself on being able to reduce business and marketing concepts into consumable pieces that are simple to understand and implement.
• I have walked the talk as they say. I don’t just tell you what to do hoping it works. I’ve implemented most marketing campaigns personally, enabling me to help you implement successful campaigns and increase your chance of success.

My businesses

• Masterful Marketing® – 8 Steps to Marketing Success – a coaching and mentoring service targeted at the independent professional, partner in a service business, entrepreneur and business owner.
• Vista Consulting – a marketing agency targeted at high technology companies and medium service businesses to help them market their products and services more effectively. I’ve since retired the Vista Viewpoint blog as two blogs became too much for me to handle. However, all that useful content is now part of the Vista Consulting site. I used the blog feature of Wordpress as a combined storage area for all the Vista Consulting articles and blog posts from Vista Viewpoint.

My products

• Get Connected, Get Found™ – a practical guide to marketing using social media. These two 90 minute tele-clinic sessions are targeted at independent professionals, partners in a professional service firm, entrepreneurs and business owners to learn how to use these tools to showcase your expertise and encourage people to want to do business with you. In addition to 3 hours of useful information, you also get an eBook on LinkedIn and the recordings of the live sessions.
• Masterful Marketing® – 8 step system that simplifies creating an effective marketing plan so you can learn how to successfully market your business and attract more clients. You get the information you need to master the marketing skills you can use for the life of your business. I’m excited that I recently received the Masterful Marketing® trademark completed registration.
• Coaching and mentoring services – customized mentoring packages to help you figure out your marketing challenge with less stress and in less time.

“This program has had me thinking more about getting my business in gear in the past few weeks than I have in years.”

Kelly Shepard, Owner
All Weather Tite Roofing

My writing

• “Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors” featuring business giants Brian Tracy, Robert G. Allen, Bob Proctor and Mark Victor Hansen (Chicken Soup for The Soul) and endorsed by Dr. Stephen Covey and Ken Blanchard.
• “Creating a Simplified, Integrated Practice Marketing Plan” for “The Business of Healthcare” three volume set edited by Kenneth H. Cohn, M.D. and Douglas E. Hough, PH.D.

My organizations

• Business Network International (BNI). I’ve been a member since 2002, been awarded notable networker and have served on the leadership team.
• Marlborough Regional Chamber of Commerce. I’ve been a member since 2002 and I currently serve on their Board of Directors.
• Better Business Bureau®, Inc. serving Eastern Massachusetts, Maine and Vermont.